Jeff is the Editor in Chief of Gear Report and a National Shooting Sports Foundation Media member. He reports on the outdoor industry, reviews gear for camping, hiking, shooting, hunting, paddling, backpacking and other active pursuits.
A USAF veteran, Jeff earned a MBA in Marketing and Health Services. He specializes in consultative selling and internet marketing. As the VP of BD & Marketing, Jeff provides sales and marketing leadership to MGECOM, Inc. and helps http://MGECOM.com acquire new clients in need of solutions for online merchants in need of Affiliate Marketing program management.
Jeff founded and manages Cress Sales & Marketing LLC, offering online sales and marketing consulting and services to online merchants and service providers.
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The Federal Trade Commission requires that Gear Report disclose any relationship we have between a product manufacturer or service provider when we write about a product or service. Here are the guidelines we operate under here at Gear-Report.com
We do not accept payment in exchange for producing a review of a product or service.
In some cases a manufacturer, distributor or retailer may provide product expressly for Gear-Report.com to review. When we are provided with review products it will be noted in the review.
We invest our own time to review and test products.
We pay out of our own pocket the cost to produce all audio and/or video we record about products.
Gear-Report.com, through our parent company Cress Sales and Marketing LLC, is an affiliate of a wide range of companies, many of which offer products which may interest Gear-Report.com readers. Many of the links on Gear-Report.com are affiliate links. We cover the cost of operating Gear-Report.com, in part, by earning affiliate commissions when gear-report.com visitors click our affiliate links, then complete purchases from the merchants that we are affiliated with. These commissions do not add any cost to the end customer’s purchase. If you like what we do at Gear-Report.com we hope you will support us by clicking our affiliate links when you want to purchase products.
No advertiser will ever influence the content, topics or posts made on Gear-Report.com.
We believe that these are good rules and practices in today’s digital world. It’s important for you to understand the relationship between a person reviewing the product and the manufacturer or service provider.
If you don’t see a disclosure policy on a blog or review site, that reviewer may be violating the law or at the very least be acting unethically.
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